OPTECH CONSULTING supports Companies in Technology Marketing:

• With market and technology analysis
• With strategy development for products, markets and business areas
• On diversification, acquisition and cooperation
• Internationally, in Europe, North America, Japan, and East Asia

OPTECH CONSULTING is the specialist for technology, high-technology and capital goods industries.

Our Methodology is based on in-depth understanding of products, markets, and technologies.

Our Clients are technology based industrial and service companies.

MARKET AND TECHNOLOGY ANALYSIS

Optech Consulting acquires and evaluates data on markets and technologies:

• International market analysis for your present and future products and services
• International technology analysis and evaluation
• Market forecast
• Development of Scenarios
• Evaluation of purchasing criteria and customer requirements
• Analysis of your competitors
• Image analysis in the marketplace

STRATEGY DEVELOPMENT, MERGER & ACQUISITION

Optech Consulting develops product, market, and business strategies:

• Definition and evaluation of strategic business areas
• Development of objectives and concepts for products and markets
• Strategy development for business areas
• Identification of growth opportunities
• Identification of assets and liabilities as compared to competitors
• Diagnosis of key problems and response
• Independent evaluation of success factors and core competencies in your present and future business areas
• Acceptance analysis and evaluation of opportunities in new markets
• Diagnosis of key problems and response
• Assistance for diversification, acquisition, and cooperation. Independent evaluation of chances and risks.
• International search and assessment of cooperation partners

INTERNATIONAL CONSULTING

Optech Consulting is active worldwide.

We have carried out analysis and consulting projects in more than 20 countries.

The decisive success factor for international technology marketing projects is to take into account technology as well as country-specific aspects: For analysis in high-tech markets, technology and industry expertise is decisive. For optimal results, the consultant with the relevant expertise should carry out the research in all the geographic regions concerned. For strongly country-specific questions - such as on cooperation and acquisition - the involvement of local consultants is often sought.
 

Europe and North America

Data acquisition and consulting projects in Europe as well as in North America are carried out by Optech Consulting directly. By the way: even US companies have contracted Optech Consulting for analysis in North America, due to technology and industry expertise.

Japan

In contrast to common opinion, market and technology analysis can be carried out without major problems in Japan, although often an interpreter is needed. For country-specific questions Optech Consulting cooperates with one of Japan's leading management consultancies.
 

East Asia

In East Asia Optech Consulting draws on a network of freelance consultants with comprehensive experience in technology and capital goods industry analysis. Based in Singapore, Taiwan, and Korea they speak the major languages of the area. They perform analysis themselves, or make appointments for Optech Consulting.

Our Methodology

We base data acquisition on direct discussions with customers, competitors, and other industry experts. In conjunction with the analysis of secondary material this leads us to the analysis of the market status as well as a forecast for individual products and for business areas. Depending on the scope and size of the analysis we apply trend and panel methods. Expert interviews are also an important tool for strategy development, as new ideas and concepts often emerge from discussions.

Our Clients

Our clients are technology-based industrial and service companies in the:

• Opto-Electronics Industry
• Laser Industry
• Electronics and Semiconductor Industry
• Electronics and Semiconductor Equipment Industry
• Machine Tools and Factory Automation Industry
• Sensor, Measurement, and Fine Mechanical Industry
• Medical Equipment Industry
• High-Technology Industries in general